ACCA Pakistan has been declared as the winner of ‘Brands of the Year Award’ in the category of Professional Accountancy Program. ACCA’s success with a decisive majority indicates the ACCA brand popularity, strong stakeholder confidence and a high level of customer satisfaction.
Mr Arif Masud Mirza, Head of ACCA Pakistan received the award today, from honorable Priminister, Mr Yousuf Raza Gilani at an award ceremony hosted at a local hotel in Karachi. On this occasion, Mr Mirza said that it was an honor for ACCA Pakistan to be acknowledged as a winning brand at national level. Appreciating the initiative of brands of the year award, he said that while brand visibility was important, it is more significant to live the brand values. He said that the ACCA image really came from ACCA community who are ambassadors of our values; opportunity, accountability, integrity, diversity and innovation. In 2009, ACCA will strengthen their focus on living brand values by alignment of all business plans with it and furthering the concentration on customer service.
In future, ACCA will keep up the brand image by maintaining high quality standards, international scope, technical expertise, transparency, ethical benchmark and provision of access to high profile careers.