06-03-2006, 06:58 AM
<u><b> B r a n d i n g Pakistan</b></u>
http//pakistanimage.blogspot.com/
<i>When thinking of Pakistan, most people in the West immediately picture a desolate rocky terrain, with bearded, turbaned fanatics b r a n d i shing AK-47s. The reality could not be further from the truth. With the Pakistan Brand under so much pressure, it falls to us as Pakistanis to get together and manage these misperceptions, to counter the negatives, and to tell the world all about the Pakistan we know and love.</i>
<b>Pakistan Image Project
LocationIslamabad, Pakistan </b>
The Pakistan Image Project is an attempt to address misperceptions about Pakistan by projecting those aspects of Pakistani culture and life that do not make it into mainstream Western media. Using our people, culture and geography, we hope to break negative brand perceptions and create a new brand image for Pakistan; one that projects a compassionate, care-giving characteristic.
http//pakistanimage.blogspot.com/
<i>When thinking of Pakistan, most people in the West immediately picture a desolate rocky terrain, with bearded, turbaned fanatics b r a n d i shing AK-47s. The reality could not be further from the truth. With the Pakistan Brand under so much pressure, it falls to us as Pakistanis to get together and manage these misperceptions, to counter the negatives, and to tell the world all about the Pakistan we know and love.</i>
<b>Pakistan Image Project
LocationIslamabad, Pakistan </b>
The Pakistan Image Project is an attempt to address misperceptions about Pakistan by projecting those aspects of Pakistani culture and life that do not make it into mainstream Western media. Using our people, culture and geography, we hope to break negative brand perceptions and create a new brand image for Pakistan; one that projects a compassionate, care-giving characteristic.